Parmigiani Fleurier has succeeded in making an impossible bet: settle quickly among the most famous names in Swiss haute horlogerie. After 20 years of expansion, the Manufacture wanted to refocus its brand. Around which center? Its founder Michel Parmigiani.

The world-renowned restorer-watchmaker has built his brand on his expertise, his passion and his excessive sense of perfection. He also breathed his humility, the profound respect of the artisan before his art.

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